Interview – Gene Simmons

GENE SIMMONS – THE DEMON AND THE DENTON

Credit: Seven West Media

One of the last true rock stars, Gene Simmons’ reputation precedes him.

Co-founder, bass player and vocalist of KISS, Simmons is known as much for his womanising and chauvinistic ways as he is for The Demon, his blood and fire-spitting onstage persona. He’s also the relentless salesman behind the band’s 45 years of extraordinary merchandising – the KISS brand has been plastered on everything from condoms to coffins, earning hundreds of millions of dollars. Continue reading